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How To Push Beacon Messages Without an App

One of most common things businesses want to do with bluetooth beacons is to solicit customers to get their mobile app. This has long been impossible, because beacons can't be detected without an app already on the phone to look for them. For folks wanting to get visitors to use their app, it's a classic chicken and egg problem. As of today, Google is taking steps to change this. The company is updating its Chrome...

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