Jeff Baskin and Scott Newman 15 May 2017 Permalink
Digital-Out-Of-Home (DOOH) is a term that has been around for quite a while but is getting a lot more buzz lately. With the advances in both indoor and outdoor digital signage quality and the ease in which content can be updated, companies are trading in their posters for digital screens.
It’s tough to walk through an airport, casino, sports arena or metro transit system without running into a flashy digital sign. Admittedly, some of us miss the old school clickety-clack sign at the train station telling us which track I need to sprint for–some things should never change!
Content Management Systems (CMS) allow companies to rotate content ads and provide updates easily and remotely. This provides huge opportunities for companies to get themselves in front of more eyeballs. Companies are using the advancements in digital signage to provide directions and updates, drive promotions, change menu boards and, more than ever, for good old advertising.
In a world where data is king and online advertisers are used to getting precise traffic, demographics, engagement and attribution data, the digital “Out of Home” space falls down. Advertisers need to know how many, and which, eyeballs are viewing their digital signage - as if it was seen on a website. It is not the easiest problem to solve. People walking by a retail store in downtown Manhattan have not clicked on something to say they are strolling by or are interested in that store or product. However, those same people most likely have a smartphone either glued to their hands or in their pockets. Over 77% of Americans own a smartphone* and most of them would have a panic attack if they left home without it.
This is where the combination of digital signage and mobile proximity solutions shines. Advancements in Bluetooth beacon technology and media players have not only turned posters into digital signs but have turned digital signs into technology that can actively engage users. This enables advertisers to attribute eyeballs to signage as well as drive action.
Radius Networks’s Display Kit™ technology provides an inexpensive, easy-to-use solution to help drive customer engagement and relevant content through digital signage. Coca-Cola, Google and Albertson’s Grocery Stores have used Display Kit to help drive consumer engagement and behavior in the beverage aisle.
As per the article, Greg Chambers, Global Group Director of Digital Innovation at Coke, states “We can understand who the consumer is and get the right content and messaging to him or her at the right time.” The article also states that the 250-store pilot with Albertson’s delivered a one-month return on investment. “We significantly increased category lift,” he added, “which means not only did the end-caps help sell more Coca-Cola products … everything else on the carbonated soft drink aisle, too.”
Display Kit also provides access to DoubleClick as a primary CMS and ad platform. It turns the digital display into a proximity-based marketing tool through Bluetooth Low Energy (BLE) Technology. A retailer can change content at any time, schedule content to be displayed at different times of the day and individually configure BLE advertisements to be broadcast alongside specific content. Content from Twitter and RSS feeds can be displayed on-screen to further engage customers, advertise upcoming events and even automatically change content on a per-display basis based on important metrics (i.e. current weather conditions or geographic locations).
Through a great strategic partnership with LG-MRI and Ingenuity Sun Media, Display Kit was on full display 2 weeks ago at the famous Talladega Superspeedway for the Geico 500. It enabled advertisers to engage hundreds of thousands of race fans on large, digital screens around the racetrack property.
Whether you are in a retail store or at a superspeedway, Display Kit is helping change the way companies are engaging their target audience and getting closer to full, cross channel attribution.
Source Pew Research
Michael Harper 05 May 2017 Permalink
One of the most fundamental uses of beacons is their ability to wake up a sleeping mobile device. This post is an update of our 2015 post on Update On iOS Beacon Monitoring in the Background. For this update, we tested the time delay between when a beacon was turned on or off and when an associated beacon region entry or exit local notification was displayed on the lock screen of various Apple iOS mobile devices.
We tested an iPhone 6, iPhone 6S plus, and iPhone 7 all running iOS 10.3.1. In order to represent real-world settings, Bluetooth, wifi, and cellular data were all enabled. Testing was conducted in a typical office space with several other beacons and Bluetooth devices nearby. All devices were tested in the locked state with the screen off so that any notifications would appear on the lock screen. None of the devices were plugged in.
We used the “Local Notifications” option in our Beacon Thing for iOS app to display a local notification upon a region entry or exit event. This option creates two
CLBeaconRegion objects (one that notifies only upon entry, one only upon exit), creates a
UNNotificationRequest for each region, and adds them via
UNUserNotificationCenter. In this way, iOS displays a local notification with the appropriate message upon region entry or exit without any additional action from the app.
To generate beacon region entry and exit events we used a RadBeacon Dot with the default advertising rate of 5Hz and default transmit power of -3dB. The beacon’s on/off switch was used to precipitate the region entry/exit events.
All mobile devices tested generated local notifications in response to a beacon region entry event similarly within a range of 2 to 15 seconds. Notifications in response to a beacon region exit event were significantly slower, in the 20 to 30 second range with some exceeding 2 minutes. In some instances no exit notification was ever received.
|Device||Median Entry Time||Mean Entry Time||Median Exit Time||Mean Exit Time||Max Exit Time|
|iPhone 6||9.5 s||8.8 s||31.5 s||31.5 s||34 s|
|iPhone 6S+||5.5 s||6.7 s||60.5 s||47.5 s||252 s|
|iPhone 7||5 s||6.5 s||31.5 s||57.8 s||138 s|
Note that we observed a non-trivial number of times on all three devices where entry and exit events stopped being triggered within a reasonable amount of time when the device was locked. Sometimes, lifting the device or pressing the Home button caused the notification to appear immediately. Other times, a system restart was required to restore sanity to receiving notifications in a timely manner. We believe these problems were introduced with iOS 10 as discussed here.
This week, we released a new application called Ambient Web for iOS to help you find and visualize nearby Physical Web places.
Open the app when you are in range of any Physical Web-enabled place or thing and you will see a card with its URL. Tapping the card will bring the web page to full-screen where you can interact with it like any normal web page.
Ambient Web discovers Physical Web-enabled places or things immediately around you and organizes their related web pages in an easy to browse collection so you can immediately dive in and start exploring your physical space.
Physical Web-enabled places or things contain special Bluetooth beacons—tiny radios that broadcast the unique web addresses for useful web pages and web services related to them.
More and more places—like transit bus stops, concert venues, sports bars and college campuses—are becoming Physical Web-enabled, giving you useful information about these venues, right at your fingertips.
Likewise, more and more things—like parking meters, vending machines, museum exhibits, and movie posters—are becoming Physical Web-enabled, giving you a much more interactive and personalized interaction with these objects.
For more information on the Physical Web project, visit the Physical Web Project page.
Beacons from Radius Networks support the Physical Web - you can even order one pre-configured with a URL of your choice.
Our beacons can simultanously support iBeacon™, AltBeacon™ and Eddystone™ technology, allowing you to reach your customers in multiple ways.
We’d love to know how you are using the application or how you think it could be even better. Please let us know!
Using beacons to promote safety of teen drivers by verifying driver identity and blocking mobile phone usage while driving.
Radius Networks has teamed up to with RoadPoints to extend their innovative solutions by providing a means for verifying driver identity and blocking mobile phone usage while driving.
RoadPoints provides an app that allows parents to monitor their teenage drivers and reward them for driving safely. It measures speed and speeding, braking and acceleration, and phone usage while driving. Based on these factors, the child receives a report card with an overall grade, determining their reward. For example, if mom selects the $50 rewards level and junior gets a B for the month, he earns $40, which is debited from her account and transferred to his automatically. With the help of Radius Networks’ beacon and proximity services team, RoadPoints has successfully integrated beacons into their solution to provide specific proximity-based information about the driver using the app.
“Beginning in May, we introduced the beacon as an add-on feature that pairs with the app and lets us know that the kid is in his own car and therefore is the driver,” said Michael Guthrie, CEO of RoadPoints. “Knowing that improves the accuracy of the grade, and it also allows us to block phone usage while driving.” “We are excited to be working with RoadPoints to enhance their already innovative mobile solution for incentivizing teen drivers to drive safely,” said Marc Wallace, CEO of Radius Networks. “We are confident that this new solution will improve the overall safety of teen drivers everywhere.”
RoadPoints strives to ensure teen-driving safety by incentivizing good driving behavior. RoadPoints provides an app that records data on speed and speeding, braking and acceleration, and phone usage while driving. Based on this information, parents receive a report card that includes information on the child’s overall grade and specific driving mistakes, and they set up a rewards plan by which the child can earn up to a certain amount of money. Ultimately, RoadPoints provides an innovative solution to promote driving safety.
This week, we released a new application called Leash for iOS to help track your stuff through the power of Bluetooth Proximity.
This app will help you configure your RadBeacon Dot quickly and allow you to range its distance. You can give your beacon a name (such as “My Keys”) and optionally ask for notifications when you go in and out of range of your beacon.
Leash has been an internal project for some time - many of us here use Dots (beacons) to track our items. We saw that others might want to do the same, so we polished up the interface and made it available for free. All you need to use the app is a RadBeacon Dot. You might also want the keychain fob accessory to attach the Dot to your keys, purse, or pet’s collar.
Under the hood, Leash uses our RadBeacon technology to locate and configure a Dot beacon via Core Bluetooth. We assign a personalized UUID and random major/minor numbers to the beacon so you don’t have to worry about what values to use.
If you enable background notifications, we monitor the beacon’s region and trigger
UILocalNotifications for enter and exit region events.
We do not use your GPS location, nor do we collect any analytics from the app.
Currently, you must use Radus Networks RadBeacon Dots with Leash. In the future, we may support other beacons and beacon advertisements.
We’d love to know how you are using the application or how you think it could be even better. Please let us know!