Display Kit, the digital out-of-home display solution from Radius Networks, is perfect for tons of reasons. The power and simplicity of Chrome OS as the backbone, the convenience and control of the online dashboard, and the flexibility of all the different supported content types are some of the obvious arguments for using Display Kit as your digital signage platform. But there are a number of other more subtle ways that Display Kit is better than the competition. In this post I’ll highlight my three favorite Display Kit features and how they make it the best digital signage product around.
Google’s DoubleClick ad platform powers much of the online advertising ecosystem and reaches millions of users every day. It’s a powerful and proven way to reach potential customers online and connect with them. Display Kit has built-in integration with DoubleClick, so you can use the same platform to deliver traditional online ads as well as ads in the so called “out-of-home” world. All you have to do it set up an “ad unit” in DoubleClick and then add the corresponding information to Display Kit. Once Display Kit is hooked up, you can manage your orders, creatives, etc. in DoubleClick and the Display Kit app will connect to DoubleClick and retrieve the content in real-time. Display Kit is the first and only digital signage platform compatible with DoubleClick, so if you want to break out of the browser and reach people in the real world, it’s the only way to go.
One of the shortfalls of billboards, banners, and digital signage screens is that it’s difficult to connect to passers-by and engage with them with your content. That’s different now with the existence of smartphones and the advent of Bluetooth proximity beacons. With Display Kit, you can attach a BLE beacon signal to any piece of content. When that content is shown on screen, the Display Kit player sends out that beacon signal which can then be detected by nearby smartphones. That means you can extend the outreach of your content and you can provide more context and value to the content on screen. For example, you can advertise your app or product on screen and nearby users can receive the related information directly on their phones instead of having to type in a URL or scan a clumsy QR code. All you have to do is input your beacon identifiers in the Display Kit dashboard, they can be set uniquely for each piece of content or you can specify a single beacon for each player that will always be transmitted. The Display Kit player app can broadcast multiple beacon transmissions simultaneously, so each piece of content on screen can have its own beacon associated with it. Additionally, Display Kit supports all major beacon standards, so you can set up an advertisement with any beacon use case using all the industry standard beacon formats including Eddystone URL, Eddystone UID, iBeacon, and AltBeacon.
Most digital signage screens consist of one piece of content that fills up the entire screen, whether it’s a video, image, or something else. With Display Kit, you can create a custom multi-frame display that shows as many pieces of content you want in the layout you choose. After you specify the size and position of each frame, you can add your own CSS styles to further customize the frame however you like (e.g., add a border, give the frame a circular shape). When building your display, each frame you add gets its own playlist that it cycles through independently of the other frames. With different content templates like image, video, and ticker you can build pretty much any kind of display you can think of. Once you have the perfect display layout, you can easily duplicate it to re-use the settings with different content or to tweak things for a different use case.
If any or all of these features sound better than your existing digital signage solution or you’re just getting started and you want a powerful and easy way to deploy and manage an array of digital signage screens, check out our Display Kit info page or contact us to get started.
As we continue to meet and speak with countries that are interested in our Table Service / Table Locator system, it’s spreading like wildfire! Currently, we are installing our Table Service solution in 26 different countries including: United Kingdom, Australia, Guatemala, Singapore, Belgium, New Zealand, Italy, Netherlands, Spain, Hong Kong, Switzerland, Poland, Hungary, Russia, Saudi Arabia, Jordan, Brazil and beyond! Each market now pairs their deployments of our technology in various restaurants around the world with a Market Partner who can support them with local, in real-time help for installation or troubleshooting.
One area that most markets take advantage of is our capability to provide local customization. Each market has the capability to localize many areas of our kit configuration. One area of customization is our Table Locators where markets can create their own design to add local languages, QR codes for market, etc. Another area to note is not only is our solution consistent globally, our implementation to locally configure our Table Service equipment to each country is something we think closely upon. Each component is configured to each country which is no easy feat! We’ve heard nothing but positive feedback from markets on our cutting-edge capabilities of localization but our commitment to understanding cultural requirements and taking action to ensure our technology fits each Market’s needs.
Radius Networks takes pride and ownership that we create everything ourselves – whether that’s the software design and infrastructure installed within our technology, to the software that’s in the physical hardware. It’s all created in house by our Team. While our International Table service solution Ecosystem continues to grow, we are joining forces with a multitude of market-wide IT Partners who need to access the same information we see to service the Table Service solution. After many hours of critical thinking, our Engineering Team created a solution that would provide a dedicated portal for IT Partners to gain access to their market systems. It was no easy task as this has never been done. After a great bit of validation, testing, and trial/error, Radius Networks is now excited to provide our IT Partners a dedicated and custom portal to remotely access market-segmented restaurants that have our Table Service solution.
Through our International Train the Trainer Program for the Table Service installations worldwide, we’re closely working with various market-selected partners to learn, train and certify the installation, maintenance and deployment of our Table Service technology. Not only do we help establish a new way for customers to experience the future while eating a good meal, each country will have local, educated and exceptional partners to support installing this technology at a rapid rate! We send a Radius Networks Engineer to each country and with a team of Engineers, walk them through every detail and facet that is necessary and we’ve only heard great news!
Rebecca McFarland 06 Nov 2017 Permalink
Radius Networks and ISM Connect, global leaders in proximity solutions and digital engagement at large venues, have partnered to launch a first-of-its-kind programmatic advertising platform for the digital out-of-home (DOOH) market. The market is built upon the idea of reimagining the advertising experience with a focus on highly relevant and targeted content through data driven business intelligence, and this partnership brings the companies to the forefront of that innovation.
“With access to millions of consumers today and growing, ISM Connect’s digital networks are a perfect match for Radius Networks’ industry-leading digital signage and proximity solutions that improve the consumer journey, generate revenue for large venues, and provide advertisers with the measurable ROI that is required in today’s marketing environment,” said ISM Connect CEO Kent Heyman.
ISM Connect offers a 360° engagement platform that uses a network of intelligent LG-MRI outdoor and indoor display screens and a powerful analytics engine to track and analyze the interactions, behaviors and demographics of their audience. By adding the Radius Networks Display Kit™ software to its platform, online advertisers who have been limited to accessing users through a browser will now be able to access targeted audiences at sporting events, tradeshows, multi-use retail locations, and everywhere an ISM Connect digital network exists.
Jeff Baskin, EVP of Global Partnerships at Radius Networks adds, “By bringing together the technology of Radius Networks and ISM Connect, we have developed a true end-to-end solution for world-class brands requiring a simple, effective, and measurable way to reach their targeted demographics. We are confident that this partnership will lead to a vibrant and growing digital out-of-home ad sales space by opening it up to a whole new audience of ad buyers.”
Radius Networks is the leading provider of mobile proximity solutions used by major retailers, restaurant chains, and sports venues. This partnership gives these existing customers access to innovative and interactive experiences that revolutionize how they engage and gain insights from some of the most attended events in the country.
As a marquee customer, NASCAR runs on advertising and is always searching for new ways to optimize their efforts. Through constant innovation, that advertising has grown from branding of cars, to billboards around the track, to today where at 23 of the tracks around the US they have the ISM Connect outdoor display network engaging fans. The large format screens display branded content, which then gets pushed to mobile devices to drive conversions and visits through incentivized gamification. This not only enables a channel for advertisers typically not seen at NASCAR, but also provides deeper insights about fans than NASCAR had been able to achieve in the past.
To bring our innovative out-of-home smart digital displays to your company, contact us to get started.
We partnered with the Entertainment Software Association to deploy our proximity beacon technology at the E3, the world’s premier event for computer and video games. At E3, the video game industry’s most talented pack the Los Angeles Convention Center, connecting tens of thousands of the best, brightest, and most innovative in the interactive entertainment industry.
The goal was simple: provide a unique way to engage conference attendees and enhance the overall experience. By installing our beacons throughout the conference center and utilizing Google Nearby notifications, the E3 staff was able to customize messages to their mobile devices when they were located in designated areas throughout the three-day event, prompting attendees to download the E3 show app or to post on social media.
Google Nearby helps users discover what’s around them, by surfacing location-specific notifications for apps and websites, with no prior app install required.
At the E3 Summit, nearby notifications were sent to the mobile devices of Android users (approximately 60% of the population) with a welcome message, a detailed list of what was in store for the conference, a prompt to download the event app, a prompt to share on social media, and a closing message.
The engagement was well-received by attendees. A simple implementation of the proximity beacon technology and Nearby Notification garnered tens of thousands of impressions with an impressive conversion rate of close to 2%. The successful streamlined messaging at the conference opened up many possibilities for continued engagement at future shows.
Get started with Google Nearby and our industry leading beacons. The RadBeacon Dot is a great way to get started.
Jeff Baskin and Scott Newman 15 May 2017 Permalink
Digital-Out-Of-Home (DOOH) is a term that has been around for quite a while but is getting a lot more buzz lately. With the advances in both indoor and outdoor digital signage quality and the ease in which content can be updated, companies are trading in their posters for digital screens.
It’s tough to walk through an airport, casino, sports arena or metro transit system without running into a flashy digital sign. Admittedly, some of us miss the old school clickety-clack sign at the train station telling us which track I need to sprint for–some things should never change!
Content Management Systems (CMS) allow companies to rotate content ads and provide updates easily and remotely. This provides huge opportunities for companies to get themselves in front of more eyeballs. Companies are using the advancements in digital signage to provide directions and updates, drive promotions, change menu boards and, more than ever, for good old advertising.
In a world where data is king and online advertisers are used to getting precise traffic, demographics, engagement and attribution data, the digital “Out of Home” space falls down. Advertisers need to know how many, and which, eyeballs are viewing their digital signage - as if it was seen on a website. It is not the easiest problem to solve. People walking by a retail store in downtown Manhattan have not clicked on something to say they are strolling by or are interested in that store or product. However, those same people most likely have a smartphone either glued to their hands or in their pockets. Over 77% of Americans own a smartphone* and most of them would have a panic attack if they left home without it.
This is where the combination of digital signage and mobile proximity solutions shines. Advancements in Bluetooth beacon technology and media players have not only turned posters into digital signs but have turned digital signs into technology that can actively engage users. This enables advertisers to attribute eyeballs to signage as well as drive action.
Radius Networks’s Display Kit™ technology provides an inexpensive, easy-to-use solution to help drive customer engagement and relevant content through digital signage. Coca-Cola, Google and Albertson’s Grocery Stores have used Display Kit to help drive consumer engagement and behavior in the beverage aisle.
As per the article, Greg Chambers, Global Group Director of Digital Innovation at Coke, states “We can understand who the consumer is and get the right content and messaging to him or her at the right time.” The article also states that the 250-store pilot with Albertson’s delivered a one-month return on investment. “We significantly increased category lift,” he added, “which means not only did the end-caps help sell more Coca-Cola products … everything else on the carbonated soft drink aisle, too.”
Display Kit also provides access to DoubleClick as a primary CMS and ad platform. It turns the digital display into a proximity-based marketing tool through Bluetooth Low Energy (BLE) Technology. A retailer can change content at any time, schedule content to be displayed at different times of the day and individually configure BLE advertisements to be broadcast alongside specific content. Content from Twitter and RSS feeds can be displayed on-screen to further engage customers, advertise upcoming events and even automatically change content on a per-display basis based on important metrics (i.e. current weather conditions or geographic locations).
Through a great strategic partnership with LG-MRI and Ingenuity Sun Media, Display Kit was on full display 2 weeks ago at the famous Talladega Superspeedway for the Geico 500. It enabled advertisers to engage hundreds of thousands of race fans on large, digital screens around the racetrack property.
Whether you are in a retail store or at a superspeedway, Display Kit is helping change the way companies are engaging their target audience and getting closer to full, cross channel attribution.
Source Pew Research